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Soft Pink-Inspired Web Design Project for Inner Beauty

Inner Beauty is a beauty skin clinic in Richmond. Anna, the owner had her website built some time ago and she was wanting it re-designed. At the same time she also wanted to setup a shop for her skincare products and integrate her appointment booking system to the website. 

We discussed about colour scheme first for I sent her a visual branding proposal to help her decide on her brand colour scheme.  Aside from the goal of bringing her website into life like adding some shade of pink, we also focus on functionality. Anna also wanted to solve her late cancellation for bookings. So we integrated the following to her website:

Timely Appointment booking system, Paypal and Stripe to accept booking deposit payments.

With the booking and payment integrations in place, Anna is now able to charge a non-refundable deposit to secure booking. Late cancellation is a big problem in beauty salon industry hence solving it for the customer was fulfilling for me.  

Online Shop so clients can purchase products online


Below the the comparison between the previous website to the new one that I have built for the client.

So here’s the mood board and the new website I have built for Inner Beauty. To see the live site visit it here.



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I am Jephany

I am the owner and designer of Design with Jephany. I am a single mom taking action to pursue my dreams. I found my passion in designing and building WordPress websites. I am passionate about helping other women in business have a stunning and feminine online presence while doing what they love. I love seeing women turning their passion into business.

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Design with Jephany is proudly woman-owned business helping women in business have a stunning online presence. I work with women exclusively because I like to empower and support other women to succeed in their business.